Foher is a performance triathlon brand and we were really pleased when they chose to host with us. Here’s how they reduced their Magento page load time by over 6 seconds, simply by hosting with Hilenium.
Foher’s Magento ecommerce store experienced very slow load times and frequently exceeded its bandwidth allocation, especially during traffic spikes associated with store promotions.
Here are some of their store’s home page statics on their former host:
- 10.2 seconds to fully load
- 2 seconds average server response time
- 3 MB in size.
Here are the test results:
Slow sites are major issue for ecommerce stores. If you are interested in specific details, check out this guest post I wrote on how a slow websites impacts your conversion funnel.
Knowing they needed to significantly reduce their Magento page load time in order to improve their user experience, search engine optimisation, traffic and store conversation rates, Foher decided to change website hosts.
We provided an iron-clad commitment to Foher that we would significantly improve their Magento store’s load time. This is a commitment we make to all of our clients. We achieve this as we provide extensive fast website optimisations in addition to highly optimised servers.
This is how we improved their Magento page load time by over 6 seconds, without touching any code.
Step 1. Migrating to Hilenium
The process of migrating the Foher store to Hilenium was straightforward and we completed it with zero downtime.
Foher’s home page loading time improved by nearly 50% to 5.4 seconds, simply by migrating to our servers:
- 5.2 seconds fully loaded
- 1.3 seconds server response time (prior to any optimisations)
- 3MB page size (approx.) remained the same.
Here are the test results:
Step 2. Enable LiteSpeed and LiteMage Cache
We configure our servers with the LiteSpeed web server, as it tends to be faster and is more reliant to DDoS attacks than Apache. We also offer LiteMage to all of our Magento hosting clients. LiteMage is a high performance cache specifically designed to improve the performance of Magento stores.
Simply by installing the LiteMage plugin, Foher’s home page loading time reduced a further 0.5 seconds to 4.8 seconds. This represents an additional 22% improvement in page load time. This improvement is purely because the LiteMage cache significantly reduces server response time.
Here are the test results for this step:
Step 3. Image Optimisation and CDN
The next step was to optimise images and deliver static assets via the free Content Delivery Network (CDN) we provide to our hosting clients.
Here are the test results for this final step:
Simply by migrating to Hilenium, and allowing us to install the LiteMage plugin and configure a CDN, we shaved over 6 seconds (or 60%) off Foher’s home page load time. This is a huge improvement from 10.2 seconds with their former host to 3.5 seconds on Hilenium!
As you can see from the PageSpeed and YSlow results, there are still many additional frontend optimisations we can make to improve Foher’s page load time, but that is out of scope for this case study. Perhaps we’ll make that the topic for a future article… If you are interested, you can read about how we can configure sites to get 100% on Google PageSpeed Insights.
If you have any questions about this article or if you’d like to discuss anything to do with web performance, please feel free to contact us.